Apple's most senior executives have recently shared a few fresh details about how they run their business, here are just 15 recent observations.

Be intuitive

When Steve Jobs asked Tim Cook to join Apple, the Californian company was on the edge of collapse. Cook weighed up the evidence and it quite clearly told him not to take the job, “but my intuition was saying something different.” Cook followed his hunch. He now leads the most successful tech company in the world.

Ive also agrees in the value of a little faith. For example, when designing iPhone X he recently admitted that for much of the design process the technology to recognize faces didn’t work. “You got to… know [a problem] can be solved…” though much of that resolve could be seen as coming down to “faith”.

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